Bentley Motors is the most sought after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering and production of the company’s three model lines, Continental, Flying Spur and Mulsanne. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best.
The Bentley vision is compelling: to be the most successful luxury car brand in the world.
Bentley’s mission divides the achievement of the company’s vision into three important areas: brand, products and organisation.
For the brand, Bentley’s main objective is to fulfil the promise it makes to its customers. That promise is summed up in the phrase, ‘Driving Luxury Performance’ and it encompasses the unrivalled craftsmanship, beautiful design and near-limitless power brought to life in every Bentley car.
For products, Bentley’s mission holds to continue to design, build and sell cars that demonstrate a unique ability to combine high luxury with high performance.
Lastly, when it comes to Bentley Motors as an organisation, its mission represents a promise to improve continuously, with expertise, passion and pride.
Taken together, these three themes represent a mission and a guide for every activity the Bentley business undertakes.
Bentley’s colleagues play an essential part in delivering the Bentley vision and mission. To fulfil the brand promise, everyone at Bentley must embody the values set out above.
Bentley is looking to recruit the best, from those at the start of their career through to experts in their professions.
The company wants people to join its team who are flexible, deliver consistently high performance and are focused on delivering business success.
Bentley believes in the potential of its colleagues and it knows their performance is critical to the success of the business. Having the right people, in the right role, with the right skills and at the right time is how Bentley does business.
Bentley’s approach to talent management and development is core to its business and the company develops its colleagues through:
- Reviewing performance
- Identifying talent
- Developing competencies for now and the future
- Professional development and accreditation
- Building strong leadership
- Rewarding high performance
Bentley believes that every individual has a skill and talent to develop and, as such, offers development programmes in every area and at all levels.
The company was recently named one of Britain’s top employers by the Top Employers Institute for the fourth consecutive year. Bentley – awarded for its commitment and dedication to its colleagues was particularly praised for its focus on the talent and personal development of its workforce.
This comes at a time when the company is investing heavily, building a new £40 million research and development centre at its headquarters, as part of a wider £840 million investment plan, generating 300 new positions.