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Marketing Campaign
An Unrivalled Marketing Campaign*
The marketing campaign is crucial in attracting not only high numbers, but also a broad spectrum of candidates at all levels and from all sectors to ensure you meet the right person for your needs.
Venture Marketing Group ensures The National Engineering & Construction Recruitment Exhibitions have an excellent number of high quality graduates and qualified skilled professionals by dedicating extensive resources to the marketing of the exhibition, including:
Advertising and Sponsorship
- Advertisements in The Daily Telegraph, The Sunday Telegraph, Evening Standard, London Metro, Birmingham Post, Birmingham Evening Mail and Birmingham Metro
- Advertising campaigns in key engineering and construction publications and in vertical trade press
- Advertisements and inserts in key institutions’ member newsletters and journals
- Emails to over 300,000 active industry jobseekers
- Banners and buttons on specific industry association and partners' websites
Telemarketing Campaign
- The telemarketing campaign targets over 600 careers services and engineering, construction and IT departments in universities throughout the UK, ensuring that over 200,000 posters and flyers reach the right recipients
- Targeted on-campus activity includes the distribution of promotional material directly to the students from the most relevant universities in the form of posters and flyers
Website Entry
- Extensive promotion on the web via the event's website www.engineerjobs.co.uk, which includes exhibitor directory entries and further advertising opportunities
- Visitors can log on and sign up for regular engineering and construction recruitment news in the form of the EngineerMail e-newsletter. News is sent by email straight to active jobseekers' desktops
- Subscribers get up-to-date information
- All subscribers are serious jobseekers who have opted in
Public Relations
The professional and full-time public relations campaign, facilitated by Clareville Communications, targets local and national radio and television as well as all relevant industry publications. VMGL's previous events have received coverage on BBC Radio 4 Today Programme, BBC Radio 5 Live, News Direct, BBC London Live, BBC Radio Midlands and a number of other regional BBC stations.
* The organisers reserve the right to alter the marketing campaign if and when deemed necessary.